Afeef
Growth
Scaled a consumer health brand to 200M+ organic views. Reverse-engineers the algorithm instead of guessing at it.
About
Three people. One problem.
We kept meeting at the same problem: brands with something real to say, being marketed like they had nothing to say.
BAD is the room we built to fix that.
Small on purpose. Senior on purpose. No account layer between you and the people doing the work.
We're not a network of freelancers pretending to be an agency, and we're not an agency pretending to be a network. Three disciplines, one conversation, one point of view — plus a deep bench of collaborators we bring in when the work asks for it.
If your idea is bad, we'll tell you. That's the service.
The room
Founders
Bhavika
Community
Built a Web3 community through to acquisition. Engineers loyalty, not followers.
Alden
Film
Prague Film School, then production on a feature film. Every frame has texture, or it doesn't ship.
Where
Mumbai · Bangalore · Goa · Delhi · Dubai.
Five cities, one room. We travel for the work.
How we work
Respect the craft, kill the ego. Timing is currency. Data over feelings — but feelings sell.
No yes men. If it's bad, we say so.