Strategy
We define the world.
- Cultural positioning
- Social strategy
- Creative direction
- Platform and campaign strategy
- Content systems
- Launch strategy
About
Three people. One problem.
We kept meeting at the same problem: brands with something real to say, being marketed like they had nothing to say.
BAD is the room we built to fix that.
We help culturally accelerate our clients.
We're not a network of freelancers pretending to be an agency, and we're not an agency pretending to be a network. Three disciplines, one conversation, one point of view — plus a deep bench of collaborators we bring in when the work asks for it.
If your idea is bad, we'll tell you. That's the service.
What we do
Three pillars
Creative
We build the ideas that populate it.
- Social-first concepts
- Campaign ideas
- Messaging systems
- Creative territories
- Brand films
- Advertising campaigns
Production
We make the work that brings it to life.
- Social-first campaigns
- Digital and launch films
- Campaign photography
- Short-form video
- Artist and sports content
- Social campaign assets
Where
Mumbai · Bangalore · Goa · Delhi · Dubai.
Five cities, one room. We travel for the work.
How we work
Respect the craft, kill the ego. Timing is currency. Data over feelings — but feelings sell.
No yes men. If it's bad, we say so.